You’re playing with the big boys now and the competition can be fierce.
 
Your brand has to perform at a higher level than it ever has before to gain an edge, attract an audience and win their hearts. You know how awesome you are, but unless your brand amplifies your awesomeness, you just blend in.

It’s a challenge to captivate an audience when they're distracted, busy and self-interested. You have to be bold. You have to start a big conversation and captivate them. To win, you have to be remarkable—from the outside, looking in.